Brunswick hosted a firm offsite in Dallas, Texas. A logo in the form of a monogram represents the name of the event and also the location.
Materials were then developed, such as lanyards, pop up banners, PowerPoint templates, etc. An app and an internal campaign were also utilized to build awareness and inform attendees.
Caledonia is a Scottish whisky bar with locations on both the Upper East and West Sides of New York City. An ambiently lit intimate space with an extensive selection of whisky separated by countries and regions.
It was essential to create an understated identity with an elegant but down to earth feel. Also to make sure it matched Caledonia's character, interior charm, and authenticity.
The Connected Leadership report is a comprehensive study conducted by the advisory firm Brunswick Group. The report combines robust survey insights, in-depth profiles of hundreds of CEOs, and a ranking of the Top 100 Connected Leaders based on over 130,000 data points.
The Connected Leadership platform aims to serve as an authoritative resource for understanding modern leadership in a connected world. It provides valuable insights into leaders' evolving roles and how they can navigate the complex challenges of today's business landscape.
The report offers valuable insights into the changing nature of leadership, especially given the increase in global interconnection.
All charts and graphic elements were designed in accordance with the report's style but also needed to maintain Brunswick's brand integrity.
"David Bowie is" at the Brooklyn Museum was the last stop of the one-of-a-kind exhibition organized by the V&A showcasing original costumes, lyric sheets, original album art, photography, videos, etc. The interactive exhibit was a musical journey following his life from a teenager up to his years in New York.
An invitation set was created for Brunswick Arts. The lightning bolt across his face featured on the iconic Aladdin Sane album cover shot by Brian Duffy, which was the inspiration for the design. An illustrated bolt featured on the digital save the date invite. The print version featured gold foil on the prominent section of the bolt, and the "is" of the title. The other side featured the famous photo from the 1973 album cover.
Everlife is a French clothing label for men and women. The clothing style is modern with clean lines, a tad distressed, with a touch of goth.
The lookbook's direction looked at two transatlantic lovers, with one based in Paris, the other in New York. Iconic locations like the Eiffel Tower and Brooklyn Bridge used along with floral patterns and lines.
A capsule collection also featured came after launch focusing on Rio de Janeiro in Brazil. The T-shirts for the Rio capsule are original designs that I developed and illustrated. The creative direction and retouching of all photography for the entire campaign had the same completion date.
The Hoptimist is a bar on the Upper West Side of New York City. Carefully curated beers and ciders from all over the world are on a weekly rotation, as well as growlers of various sizes you can take away, bring back, and also have delivered.
There were multiple approaches during the creative process, but essentially a playful treatment of the type was the winner. Elevating the "o" and "p" for a bit of movement and an illustrated hop inside of the "o."
Jack of Hearts is a British unisex streetwear brand founded in London and New York. The idea with the brand's identity was to create something edgy with attitude, and a luxe quality with real heart.
It was essential to carry the identity throughout the first pieces, that being having the logo large and prominent, and using bold statements. This approach proved to be effective.
Jack of hearts disrupts the status quo with a fearless, confident and challenging presence.
The "Toolkit for Conversations About Diversity & Inclusion" for Morgan Stanley is designed to facilitate meaningful dialogue in the workplace. It provides teams the tools to navigate and discuss important diversity and inclusion topics in a supportive and respectful environment. The toolkit emphasizes understanding diverse perspectives, promoting inclusivity, and creating a culture where every voice is heard and valued. By encouraging open conversations, this resource helps break down barriers, build empathy, and drive positive change within the organization.
The toolkit was developed using Morgan Stanley's brand guidelines, staying close to them to ensure brand integrity. The challenge was to create a guide that spoke volumes of DEI's importance but also felt like Morgan Stanley's voice by bringing their toolkit to life through illustration, devices such as speech bubbles, and photography of a diverse workplace. The colorful silhouettes were illustrated and overlayed to emphasize the modern workplace's diversity, beauty, and boldness.
RunLocker is a subscription service by runners for runners. Each month members receive athletic wear, recovery aids, healthy snacks, fitness accessories, and a note featuring a breakdown of what's in their locker and also tips, advice, and inspiration.
The logo design uses a custom typeface with an illustrated lock featuring a star in the center. A tagline of 'Unlock Greatness' accompanies it to be an inspiring message for runners of all levels.
The 2020 Stanford Medicine Health Trends Report is a robust guide on the changes happening in the health care sector. It describes advancements in technology, health laws, data sharing, and the implementation of artificial intelligence in medicine.
This report's design approach was to amplify the digital and technological side of the health care sector. A hexagonal device was illustrated to flow from the cover and throughout the spreads and then added simple iconography, graphs, and photography to bring everything together. Most importantly, the Stanford Medicine brand guidelines give the report its look and feel to maintain brand integrity.
A postcard was created for the Milken Global Conference in Beverley Hills, where World Champion chess player Magnus Carlsen was being interviewed. The discussion would cover his thoughts on strategy and applying lessons from the chessboard to real life. After the interview, he played a 10-person “blitz,” simultaneously squaring off against CEOs and global leaders.
A simple set of icons was designed with lines to show connection, movement, and strategy. The invite had a UV treatment on this pattern to combine the matte black card stock with a dynamic shine to the graphics and type.