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The Hoptimist
The Hoptimist is a bar on the Upper West Side of New York City. Carefully curated beers and ciders from all over the world are on a weekly rotation, as well as growlers of various sizes you can take away, bring back, and also have delivered.
There were multiple approaches during the creative process, but essentially a playful treatment of the type was the winner. Elevating the "o" and "p" for a bit of movement and an illustrated hop inside of the "o."